Two months after taking over scam-tainted Satyam Computer Services, Tech Mahindra today renamed the IT major as Mahindra Satyam. The logo will be adopted from the Mahindra Group. “This strategic move paves the way for the emergence of a robust brand, which draws from the core values of the Mahindra group and the inherent strength of the Satyam brand,” said a company statement here Sunday evening.

“Customer centricity, high standards of corporate governance, unimpeachable ethics form the cornerstones of the Mahindra Group,” said Mahindra Group vice chairman and managing director Anand Mahindra.

“This rebranding exercise symbolizes an merger of the Mahindra Group’s values with Satyam’s magical expertise, even as it retains that part of Satyam’s identity which signifies commitment, purpose and ability of the organization and its people,” the statement said.

“With this initiative, we will witness steps by the management to adopt and inculcate the values of performance and customer first, good corporate governance and citizenship, which are drawn from the Mahindra Group,” Satyam board executive vice-chairman Vineet Nayyar said.Tech Mahindra, owned by the $6.3 billion Mahindra Group, bought the scam-hit IT company in an open auction in April.

The re-branding comes six months after Satyam’s founder and then chairman B. Ramalinga Raju confessed to a Rs.78-billion accounting fraud.