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MobiKwik, the mobile wallet company has announced the partnership with Amul to help customers to pay digitally at all their outlets.
It is expecting that this will be leading to about 20 percent of transactions at the store to go digital.
Currently, Amul has over 7,000 outlets and retails at over three lakh Multi brand outlets.
R S Sodhi, Managing Director of Amul has said that “In today’s less cash economy, through this pan-India initiative we shall be accepting payments with MobiKwik wallet, from our millions of consumers to our more than three lakh retailers and 7,000 dealers of milk and dairy products.”
He added that “this will help us provide remunerative and quick returns to our 3.6 millions farmers or milk producers whose livelihood depends upon the sale of milk to the Amul cooperative structure.”
