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Bajaj, KTM To Grow The Pact For Options Under Project 2.0

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The senior Bajaj official had said that the proposed realignment of the partnership between Bajaj and KTM is aimed at deepening the 12-year-old alliance by leveraging future mobility opportunities across the world.
Managing Director of Bajaj, Rajiv Bajaj said, “this move is the first step in a process that will unfold progressively in the coming weeks to broaden and deepen this partnership between KTM and Bajaj.”
Last year the partnership so far has made the Austrian brand world’s biggest premium bike manufacturer, beating US heavyweight Harley-Davidson (in volumes).
Pune-based Bajaj Auto, in return, has benefitted from technology sharing and becoming the sole manufacturer of KTM (and soon Husqvarna) bikes outside of Europe with exports reaching the US, Japan, and South Asia.
Bajaj added, “KTM-Bajaj 2.0 will be the basis for developing strategies and technologies to leverage future mobility opportunities across the world. It is to broaden and deepen the partnership. We will share details soon.”
Besides KTM Bajaj Auto also has a tie-up with UK-based Triumph to make middle-weight category bikes for India and world markets.
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