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Coca-Cola aims to enter frozen dessert market soon

Coca-Cola India, by the end of this year, aims to introduce forzen desserts or whipped frozen fruit snacks.

T Krishnakumar, President (India and South Asia), Coca – Cola has said that they are to pilot a range of products made from locally sourced fruits by the fourth quarter of this year.

Perfect Fruit, Coca-Cola’s Australian brand has been the first to dabble with whipped frozen fruit desserts. In Canada, the Minute Maid brand sells smoothies under its name.

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