Dabur, the homegrown FMCG major has been testing a subscription based model for its ayurvedic medicines in the country.
Krishan Kumar Chutani, Dabur India Executive Director (Consumer Care Business) has said that “Subscription-based model is the future for healthcare. It is in pilot stage right now. It is a good experiment which we are doing.”
The consumers gets products from a company at a regular interval in a subscription-based model.
Krishan Kumar Chutani also hinted that the company will be opening clinics with Ayurveda doctors for advising the patients.