On Wednesday, Havas Group announced the acquisition of independent digital agency Langoor for an undisclosed amount. In 2010, the full-service digital agency Founded which is present across India, the Middle East and Australia.
As per the agreement, Langoor will be rebranded as Langoor Havas. Venugopal Ganganna, co-founder of Langoor will be lead and also take the newly-created position of chief digital officer, Havas Group India, reporting to Rana Barua, group chief executive, Havas Group India.
In India, digital business is booming and bringing Langoor on board is an important new step to further strengthening the digital skills locally, said Yannick Bollore, chairman and CEO Havas Group.
“Through their unique blend of data, creativity and technology, Langoor enables brands to engage their customers meaningfully and drive growth. Earlier this year, we acquired the leader in user experience and digital design in India, Think Design, making Langoor our second acquisition in the country in 2019, he added.