Professional networking platform LinkedIn announced on Monday the global launch of Open for Business, a feature that allows freelancers and small business owners to add their services to their LinkedIn profiles, making them discoverable from a LinkedIn search.
The feature is now live in India, following an initial roll-out in the US in July 2019, and is a great way for freelancers and small businesses to indicate they’re ‘Open for Business’.
Open for Business allows small businesses and freelancers to showcase the services they provide, directly on their profiles. This helps their profiles become more discoverable in the LinkedIn search engine through the ‘service providers’ filter. Once the “open to” providing services feature is turned on, a box-like card appears on the top of one’s profile, which calls out the services they provide.
The Open for a Business feature also allows members looking for services to search and filter results on the platform. This helps them determine which service providers are available and best-suited to fulfil their professional needs. Members can also browse the full list of services offered and send a direct message to the service provider.