In mid of the November month, AT&T’s HBO Max will introduce Apple TV+ and Disney+ video apps, both will be available on demand. They are game-changers for the pay-TV industry, already littered with live-TV streaming products from Sling TV to YouTube TV.
Over a year ago, Casey Bloys, HBO’s programming chief, referred to such spending as ‘irrational exuberance.’ After that, his boss, HBO Chairman Richard Plepler, left the company in a shake-up by its new parent AT&T. Now, HBO is ramping its production slate to reduce churn or the rate at which bored subscribers are cancelling, and HBO Max is reportedly paying $425 million to carry ‘Friends’ for five years starting in 2020. Similarly, the Wall Street Journal reported that Comcast Corp.’s NBC Universal has its own $500 million five-year exclusive rights deal for ‘The Office,’ the No. 1 which can show on Netflix.