Realme has announced the appointment of Bollywood actor Salman Khan as its brand ambassador. The actor will be endorsing the upcoming Realme 6 and Realme 6 Pro phone models.
‘What makes Salman Khan the best choice for us it that he enjoys a massive appeal across various regions and demographic profiles of India. That brings immense value to us as one of the unique selling propositions of our brand lies in making cutting edge technology, fun, stylish, quality-driven products within everyone’s reach and across all price segments. Having Salman Khan on board with a mammoth fan following will help us reach and tap into that target audience of ours,’ said Madhav Sheth, vice-president of Realme and CEO of Realme India.
Salman has the first association with the smartphone brand. The brand will leverage Khan’s popularity to promote Realme 6 series among millennials across India. Positioned in the mid-range price segment, the new Realme 6 series is slated for launch on March 5. According to market research firm Counterpoint, Realme was the world’s fastest-growing smartphone brand in 2019 with 453% growth on an annual basis.