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Tata Global Beverages is going to launch its premium natural mineral water brand ‘Himalayan’ in the US market.
At present, Himalayan is available in India and Singapore.
Tata Global Beverages (TGB) has said in a statement that The mineral water brand “will now enter the US market in a phased manner, through an agreement signed by its subsidiary with Talking Rain Beverage Company, the maker of Sparkling Ice flavoured sparkling waters to distribute and market the brand.”
The company says that this makes Himalayan one of the first premium Indian FMCG brands to target the broader American audience.
