India’s largest subscriber as per user Vodafone Idea launched a new plan which aims to garner a higher share of the premium subscriber segment, with an objective to improve the average revenue per user. The new Vodafone REDX is a limited edition postpaid plan with entertainment apps, bundled international roaming services, unlimited data with superior data speeds, access to airport lounges, exclusive deals on handsets, and hotel bookings, the company said in a statement.
The price of the plan is Rs 999 a month. New offers for premium users comes at a time when operators in the telecom sector are struggling to grow revenue streams after Jio’s entry in September 2016 brought tariffs to rock-bottom.
Vodafone Idea has so far completed the network integration process in 11 of 22 circles and hopes to complete the rest by June 2020. Despite the merger, Vodafone Idea has been facing a rough ride, with shrinking revenue and gross debt of Rs 1.2 trillion as on 30 June.