ZFW Hospitality, a hyperlocal expansion platform for F & B & D2C brands, is entering Mumbai with over 50 dark kitchens & fulfilment centres for brands to expand in the western region. ZFW, which already partners with leading brands, has established a strong presence in Delhi-NCR with over 35 plus fulfilment centres. This expansion will help the platform scale up to the 100-store mark by August, before its Bangalore launch.

Commenting on the development, Madhav Kasturia, Founder of ZFW, said, “Mumbai is a very strategic move for us, as it’s the third-largest market in India for Food Delivery & Hyperlocal E-commerce after Delhi & Bangalore. Most brands on their expansion trajectory prefer to cover the major metros as their first milestones before scaling to Tier-2s & Tier-3s as these are easy-to-access markets. We’ve been very selective in choosing the brands we support & currently have several on the waitlist for the Q3 cohort.”

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As part of its first cohort in Mumbai, ZFW will support the growth of 15 plus brands such as Keventers, Vadilal among others. As brands scale D2C capabilities & enter newer markets, supply chain and fulfilment costs often skyrocket. This is where ZFW steps in & assists with the rapid expansion through its dark kitchens & fulfilment centres- without operational hassles & upfront costs. A brand can launch a new location in 5 days & service orders in less than 25 minutes.