Thrasio is trying to enter India and is in talks to acquire the first local brand. The world’s largest acquirer has held discussions with consumer durables firm Lifelong Online for a purchase. Tharsio is looking to build its business in India. It is assumed that Thrasio will pay $30-$50 million for the acquisition.

After the acquisition, Thrasio plans to invest over $500 million in India as it has noticed the country as one of the biggest consumer markets. Lifelong Online sells consumer products in sections like kitchen, grooming, home appliances, etc.

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Thrasio comes when many startups have raised millions in funding in the past few months amid augmented adoption for D2C brands. Some of the Indian startups are Goat Brand Labs, Mensa Brands, 10Club and GlobalBees.