D2C furniture brand Boingg has raised Rs 2.2 crore in a seed round led by Inflection Point Ventures, one of India’s largest angel investment platforms. The funds raised will be utilized to increase marketing and branding efforts, along with hiring key team members.

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Vinay Bansal, founder and chief executive officer, Inflection Point Ventures, says, “The D2C segment in India is exploding, and we believe that this growth momentum is for the long term, which will carve out D2C as a strong category and a challenger to legacy brands. The furniture market, which caters to children, doesn’t exist in an organised manner, even offline. Boingg is leveraging the D2C wave and tapping into a market where there is a willingness to spend on quality products. Their performance matrix and future growth plans excited us to back the company.”

Boingg offers customizations in real-time, helping its clients fulfil the requirements of their kids with ease. With this, they also have products in all the categories related to setting up children’s rooms.