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BUSINESS

Country Delight Raises $108 Million Led by Temasek Venturi at $615 Million Valuation

Direct-to-consumer (D2C) food essentials brand Country Delight has raised $108 million (approximately Rs 837 crore) as its Series D funding led by Singapore-based Venturi partners and Temasek, the company said in a statement on May 25. The fundraising valued the company at $615 million.


SWC Global and Trifecta Capital, as well as existing investors IIFL Asset Management, Elevation Capital, Orios Venture Partners and Matrix Partners, also participated in the round. With this funding round, Country Delight has raised $147 million in funding.


Founded in 2013, the company brings dairy, fruit and vegetables to consumers’ doorsteps. The company claims to use its fully integrated just-in-time supply chain model to deliver fresh food directly from the farm within 24-36 hours. Country Delight claims to have grown ten times over the past three years and says it has served more than 1.5 million customers across India.


More than 60 per cent of the fresh food market is disorganised and has limited refrigeration capacity, the company said, adding that it is betting on India’s new food and staple food market, which is expected to exceed $50 billion by 2025. The unorganised food market is also affected by fragmented logistics chains and insufficient understanding of product quality across the supply chain, and Country Delight aims to address and address these issues.


Co-founder and CEO Chakradhar of Country Delight Gade said: “On the one hand, we have a highly chaotic and unreliable industry, and on the other hand, we have a highly organised industry where the essence and naturalness of food are completely lost.”


“At Country Delight, we take a technology-driven and consumer-centric approach to solve this problem, delivering natural, fresh and minimally processed food essentials directly from farmers across the country and delivered to consumers’ doorsteps daily, ‘ added Gade. Avendus Capital acted as an exclusive financial advisor to Country Delight in this transaction.

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