On Wednesday, fashion brand Zara’s owner Inditex (BME:ITX) stated that it plans to hike prices again this autumn since it is trying to offset skyrocketing costs. CFO Ignacio Fernandez has said that the company is going to raise prices again in the second half of the year as Inditex reported a 41 per cent increase in profit for the six months to July and sales, which grew by around a quarter.

He further said that the level of originality, quality and design of collections is driving our sales, but obviously, the company is always thinking about a stable pricing policy. The company had reported a net profit of 1.79 billion euros, up from 1.27 billion euros last year.

The company’s CEO, Oscar Garcia Maceiras, said that sales have been rising for few weeks, and the company’s long-term potential growth is certain despite investors’ concerns about weakening demand for fashion amid the rising cost of living.

Founded by Amancio Ortega and Rosalía Mera in 1985, Inditex is a Spanish multinational clothing company headquartered in Galicia, Spain. Zara is its most popular clothing brand.