D2C (direct-to-consumer) health-tech startup Good Health Company (GHC) said on October 12 that it raised $10 million in a Series A funding round led by Left Lane Capital. Existing GHC investors Khosla Ventures, Quiet Capital and Weekend Fund also participated in the round.

The Hyderabad-based startup said in a statement that it plans to use the funding to launch more product categories in the coming months, focus on product innovation and expand its existing team.

Founded by Samarth Sindhi in January 2021, GHC initially focused on the men’s personal care market. The company now provides comprehensive solutions for hair loss, sexual health, weight loss, skincare, and more for both male and female consumers. GHC also recently launched GHC’s Saturn for women, and GHC now refers to the male vertical as Mars.

The D2C startup also says it offers free counselling and treatment for any skin, hair and sexual health concerns for men and women.

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According to a report by Redseer, the gross merchandise value (GMV) of the Indian health-tech industry could reach $9-12 billion by 2025 and $40 billion by 2040. GMV is the total value of sales during a specific period. In June 2022, GHC raised $5.2 million in a seed round led by Khosla Ventures.