Clensta, a personal-care brand that is backed by actor Parineeti Chopra, is looking to raise $10 million (Rs 83 crore) in a Series-B funding round and is expecting to onboard Amazon as a new investor. 

TradeCred, an existing backer of the company, is likely to lead the round. The company is also expecting Arrow Capital and Singapore-based Jafco Asia to participate in the funding round. However, the final terms of the deal are still under negotiation. 

Puneet Gupta, co-founder of Clensta, confirmed that the fundraising is still under talks but hasn’t shared the details. 

Gupta, in a statement, said, “We are in advanced discussions with several global venture capital firms. Due to confidentiality clauses, I’m unable to disclose the identities of all investors at this stage. However, I can confirm that there are significant players involved.”

This fundraising round comes a year after the company raised $9 million (Rs 75 crore) through a mix of debt and equity led by TradeCred, which is an alternative debt financing firm. 

Since the company was founded in 2016, the company has raised Rs 105 crore ($12 million) and counts IAn, Venture Catalysts, Inflexion Point Ventures, Hem Securities, and Exim Bank as its backers. 

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