ITC Limited announced on 17th April that it will acquire a 100% stake in Sresta Natural Bioproducts Private Limited (SNBPL), the company behind the popular ‘24 Mantra Organic’ brand, for up to Rs 472.5 crore. This marks ITC’s major step into the growing organic packaged foods market.

The deal includes an upfront payment of Rs 400 crore, with up to Rs 72.5 crore to be paid over the next two years based on performance and other conditions. The acquisition is being made on a cash-free, debt-free basis.

SNBPL is among the pioneers in India’s organic food space, offering over 100 products across categories like staples, spices, oils, and beverages. The company has a strong global presence, particularly with the Indian diaspora.

A key strength of SNBPL is its fully integrated supply chain, supporting around 27,500 farmers across 1.4 lakh acres of certified organic farmland in 10 states. This farm-to-fork model gives it a strong competitive edge.

Hemant Malik, Wholetime Director at ITC, said the acquisition will strengthen ITC’s portfolio of healthy, nutrition-led food products and help grow its presence in both Indian and international markets.

SNBPL’s founder Rajashekar Reddy Seelam said he is excited to see ITC lead the next growth phase for 24 Mantra Organic after over two decades of working with Indian farmers.

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