Shares of Thomas Cook (India) Ltd rallied 4% on 30 September after the company announced that it had signed a Memorandum of Understanding (MoU) with the Ministry of Tourism (MoT), Government of India, in a strategic step to boost the domestic tourist ecosystem.

Rajeev Kale, president and country head, Holidays, MICE, Visa at Thomas Cook (India) Limited, said, “We are delighted to partner with the Ministry of Tourism on this transformative initiative. With our extensive reach and deep understanding of Indian travellers, Thomas Cook India is uniquely positioned to provide valuable insights on destination performance. Our collaboration will focus on gathering authentic feedback from our customers to empower the Ministry’s efforts in enhancing the quality, safety, and sustainability of India’s tourism offerings.”
 
Under the three-year partnership, Thomas Cook India will collect direct, real-time traveller input to assess India’s top-performing tourism locations and identify areas for development. 

Using its wide physical and digital networks, the company would integrate a Ministry-standardised co-branded feedback form to collect verified passenger thoughts on cleanliness, safety, accessibility, service standards, and overall tourist experience.
 
The anonymised and aggregated data will be shared with the Ministry, allowing for targeted actions to improve infrastructure and services at important tourism locations across the country.

“We are extremely delighted to sign this Memorandum of Understanding with Thomas Cook India. The idea behind this collaboration is to see how Ministry of Tourism can collect real-time feedback from users at key destinations across the country. Our aim is to use this data as a foundation to identify and promote destinations that are able to provide great experiences. This marks the first step in a long journey ahead, and we hope this partnership proves fruitful for both of us,” said Suman Billa, additional secretary and director general at the Ministry of Tourism, Government of India.

Thomas Cook India, founded in 1881, is a major omnichannel travel services company with a diverse variety of offerings, including foreign exchange, business travel, leisure travel, MICE, visa services, and value-added services.  It operates in 28 countries across five continents under several names such as Thomas Cook, SOTC, Sterling Holiday Resorts, and others.

At 1:10 pm, the shares of Thomas Cook were trading 0.85% higher at Rs 158.55 on NSE. 

The future of investing is here!
Unicorn Signals leverages advanced AI technology to provide you with powerful market predictions and actionable stock scans. Download the app todayand 10x your trading & investing journey!