Shares of Raymond Realty Ltd slipped 1.25% after touching a day’s high of Rs 540.95 on 2nd December. This happened even as the company announced on Monday (1st December) that it has entered one of the Mumbai Metropolitan Region’s most sought-after corridors. They launched Invictus by GS, BKC — an ultra-luxury residential project on a 2-acre land parcel. The company said the development carries an estimated revenue potential of Rs 2,000 crore. It marks its most premium offering to date.

The project features 6 towers with 23 habitable floors and 4 basements. It offers limited-edition 3- and 4-BHK homes. The project comes with IGBC-aligned eco-friendly features. It builds on Raymond Realty’s track record in Thane, where it delivered eight towers ahead of RERA timelines. These were delivered across TenX Habitat and The Address by GS.

Invictus by GS, BKC, is set to benefit from strong connectivity. It is just 5 minutes from Jio World Drive, 8 minutes from the Bandra-Worli Sea Link, and 15 minutes from the airport. This makes South, Central, and Navi Mumbai easily accessible.

The project offers over 30 lifestyle amenities. These include a skyline-facing 38-metre pool, a dedicated sky lounge, immersive recreational areas, and integrated high-street retail for a complete living experience.

According to Raymond Realty CEO Harmohan Sahni, the launch marks a strategic shift into the ultra-luxury segment. This unlocks revenue potential of over Rs 2,000 crore. He added that the project forms the core of the company’s Rs 14,000-crore JDA portfolio. It will support its goal of reaching a Rs 4,000-crore annual topline. Raymond aims to achieve 50% of its future growth from such high-value projects by FY28.

At 1:01 PM, shares of Raymond Realty were trading 0.87% lower at Rs 503 on NSE.

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