Shares of RateGain Travel Technologies Ltd were trading in the green and 2% higher, despite opening 1% lower on 9 December after the company announced that it has merged its AI-driven UNO Booking Engine with PayU, providing hotels with a more secure, frictionless payment stack as the hospitality industry accelerates digital adoption.

The partnership brings together two Indian IT companies and intends to boost India’s “swadeshi” digital economy by merging AI-powered direct booking tools with PayU’s diverse payment infrastructure, RateGain said in an exchange filing.

According to RateGain, the UNO engine helps hotels turn website visitors into bookings by using AI-based personalisation, real-time rate parity checks, a three-step checkout, and smart upselling capabilities. The connection will allow venues to provide guests with over 100 domestic payment alternatives, including UPI, wallets, cards, and Pay Later, all with end-to-end transaction security.

“Hotels today need more than just a booking engine – they need an ecosystem that builds guest trust and drives profitability,” said Ashish Sikka, Business Head, UNO Platforms at RateGain. The partnership with PayU strengthens this by merging seamless checkout with secure payments, he added.

Vineet Sethi, PayU’s Chief Growth and Marketing Officer, said the move is consistent with the company’s vision of empowering India’s travel industry with scalable payment solutions. Combining PayU’s checkout capabilities with RateGain’s AI-powered booking engine would enable hotels of all sizes to provide direct, “frictionless and secure” booking experiences, he said.

RateGain stated that the integration contributes to the company’s larger goal of developing AI-first, India-made solutions for the global hospitality sector, as well as assisting local hotels in remaining competitive and self-sufficient in the face of quickly altering digital travel patterns.

Earlier this month, RateGain introduced Rev-AI Clarity, an AI-powered revenue assistant designed to help vehicle rental businesses make faster pricing and demand decisions across markets. The solution, which is part of the company’s Rev-AI package, attempts to streamline the revenue and commercial teams’ fragmented dashboards.

Last month, the firm collaborated with hotel management solutions supplier Arpón Enterprise to develop an all-in-one platform to help hotels maximise revenue and streamline operations in a competitive market by automating choices, maintaining pricing parity, and generating increased profitability in real time.

At 3:30 pm, the shares of RateGain closed 0.28% higher at Rs 662 on NSE.

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