Shares of LKP Finance Ltd rallied 5% to touch a day’s high of Rs 1,027 on 7th January, after the company said it had acquired a strategic stake in Gyftr (Vouchagram Private Limited). The acquisition marks a key step in LKP Finance’s transition from a traditional NBFC-led model to a platform-driven payments-and-rewards fintech ecosystem.

According to Gyftr, the deal structure includes LKP Finance’s 22% stake in Mufin Pay. Mufin Pay holds 100% ownership of Gyftr, enabling closer operational integration.

Gyftr said a licensing agreement for LKP Finance’s proposed name change to Gyftr is underway. This aligns the group’s branding with its payments and rewards platform strategy.

Gyftr CEO Arvind Prabhakar said the investment validates the company’s long-term vision. This vision is to build a large-scale digital rewards infrastructure by combining regulated payments with Gyftr’s incentive platform.

LKP Finance Promoter Managing Director Kapil Garg said the integration creates strong synergies. It supports high-frequency digital rewards and compliant payment systems. Moreover, it opens new revenue opportunities across the $40 billion ecosystem.

At 3:30 PM, shares of LKP Finance ended 4.56% higher at Rs 1,023.50 on BSE.

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