Radico Khaitan shares hit a fresh record high of Rs 4,137 on Monday, crossing Rs 4,000 for the first time after Magic Moments’ sales jumped.

Radico Khaitan said Magic Moments sold 3.25 million cases in the June quarter, up 43% from 2.27 million cases a year earlier.

The brand now holds around 60% of India’s vodka market and is selling at a steady pace of over one million cases every month.

The company credited flavoured vodka as a big driver of this growth, with such variants making up more than 65% of the brand’s volumes in FY26.

Regional flavours like mango, jamun and thandai, sold under its Flavours of India range, have found strong demand among younger drinkers looking to experiment.

Radico Khaitan’s Managing Director Abhishek Khaitan said crossing a million cases a month is a big milestone, not just for the brand but for the vodka category in India as a whole.

He pointed to changing habits among young, legal-drinking-age consumers and a growing cocktail culture as reasons why he expects this to be a longer-term shift rather than a passing trend.

There’s still plenty of room to grow. Vodka makes up close to 28-30% of spirits consumption globally, but its share within India’s IMFL market stood below 5% last year, pointing to significant headroom for the category over time.

This comes on the back of a strong FY26 for the company overall, with full-year net sales crossing Rs 6,000 crore for the first time and EBITDA breaching the Rs 1,000 crore mark.

Radico Khaitan shares closed at Rs 4,106.70 on the NSE, up 5.51% for the day, making it one of the standout gainers in the market on Monday.

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