PhonePe has launched PulsePro, a new enterprise data platform designed to help businesses understand consumer spending and market trends at a much more local level. The platform uses aggregated and anonymised transaction data from PhonePe’s payments network to provide near real-time insights across districts and postal codes.

The new service is aimed at companies looking to make better decisions on store expansion, distribution, site selection and category growth. Instead of relying only on traditional surveys that can take time to complete, businesses can use PulsePro to track changing spending patterns and identify emerging opportunities more quickly.

PhonePe said PulsePro draws on a network of more than 700 million registered users and over 50 million merchants, with data coverage across 99% of India’s postal codes. This gives the platform a broad view of consumer and merchant activity across both major cities and smaller markets.

The platform covers more than 200 retail and business categories and offers over 100 market signals. These include insights into category performance, consumer spending and trends such as quick-commerce penetration, allowing companies to understand what is happening in specific locations.

PulsePro builds on PhonePe Pulse, the company’s free public data platform launched in 2021. While Pulse will continue to remain available publicly, the new enterprise product adds deeper analytics and tools designed specifically for commercial decision-making. PhonePe’s existing Pulse platform currently showcases anonymised and aggregated transaction data from its network.

The launch marks another step in PhonePe’s expansion beyond digital payments. By turning its large transaction network into a business intelligence product, the company is creating a new opportunity to serve enterprises while helping them make faster, data-driven decisions in India’s rapidly changing consumer market.

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