Infosys signed a 10-year deal with footwear maker Crocs to rebuild its IT and business systems using artificial intelligence.

The deal was announced this week and covers Crocs’ enterprise IT as well as its day-to-day business operations.

Infosys will use its own AI tools to simplify how Crocs runs things internally, with the goal of cutting costs and making the company’s technology setup easier to scale as it grows.

Right now, a lot of Crocs’ data and processes sit in separate systems that don’t talk to each other well.

Infosys plans to pull that data together so decisions can be made faster and with better information.

The idea is to remove these operational silos, standardise how different parts of the business work, and give Crocs more flexibility to respond when consumer demand or market conditions shift.

Crocs sells its products, including its HEYDUDE brand, in more than 85 countries through both wholesale partners and direct-to-consumer channels.

Running operations at that scale across so many markets makes consistency harder, which is part of why the company decided to commit to a long-term overhaul rather than smaller, one-off upgrades.

Neither company has disclosed the financial value of the contract. What is clear is the scope: a ten-year term is unusually long for a technology deal, and it points to a multi-phase programme rather than a single system upgrade.

Additionally, this transaction fits into a larger pattern for Infosys. The company has been signing more long-duration transformation contracts with large consumer-facing brands, especially ones looking to replace ageing systems with AI-driven processes.

Retail has become a particular focus area, as companies in the sector deal with rising costs and pressure to modernise quickly.

For Crocs, the partnership is being pitched as a foundation for future growth rather than a quick fix, with results expected to show up gradually as the various phases roll out over the next decade.

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