D2C smart crib startup Cradlewise has raised $12 million in Series A funding as it looks to expand beyond its core smart crib business and build a wider portfolio of technology-led sleep products for children. 

The round was led by 3one4 Capital and Prudent Investment Management, taking the company’s total funding raised to around $26 million.

Founded in 2019 by husband-and-wife duo Radhika Patil and Bharath Patil, Cradlewise develops AI-enabled smart cribs designed to help babies sleep for longer. The system uses sensors to track movement, sound and sleep patterns and detects early signs that a baby is beginning to stir. It can then automatically adjust the crib’s motion to help soothe the child before they fully wake up.

The company’s connected crib also works with an app that allows parents to monitor their baby’s sleep, track patterns and access sleep insights. Cradlewise says its technology has processed more than 75 million hours of sleep data, which is used to improve sleep detection and personalise how the system responds to individual babies.

The fresh capital will be used for product research and development, business growth, channel expansion and international expansion. Cradlewise currently sells through its own website and e-commerce marketplaces, but plans to strengthen its presence through offline retail stores, partnerships and additional international channels.

A major part of the company’s next phase will be moving beyond the smart crib. Cradlewise plans to develop software-led sleep routines, additional child-sleep hardware and more affordable products. It is also working on reusable sensing and electronics modules that could make it faster and more efficient to develop future products.

The funding comes as the sleep technology market is expanding beyond traditional mattresses and basic sleep tracking. Startups are increasingly combining sensors, AI, software and connected hardware to offer more personalised sleep solutions.

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