Paytm plans to sell AI agents to banks, lenders and insurers in India and the UAE, marking a big pivot beyond its core digital payments business.

Bloomberg first reported the move, citing people familiar with the plan. The product is called Paytm Intelligence, or Pi, and it’s built to run jobs like sales calls, customer support and daily back-office work mostly on its own.

Banks and insurers have been leaning into this kind of automation for a while. Paytm’s bet is that there’s more money in selling that capability than in just using it for itself.

The real story here isn’t the AI, it’s the data behind it. Paytm has spent close to two years training a financial services model on years of its own transaction history and customer behaviour.

That’s what lets Pi flag fraud, size up whether a borrower is creditworthy, and judge how genuine an insurance claim actually is.

The timing fits where Paytm is right now. A rough regulatory stretch a couple of years ago put real pressure on its core business.

It has since steadied, turned consistently profitable, and is now looking past a slowing, crowded payments market for its next source of growth. There’s already proof this works inside Paytm itself.

Its own AI agents handle more than 10 million customer queries a month and have cut support costs by over $11 million a year, numbers the company will almost certainly use to pitch Pi to outside clients.

Right now, Pi is running with a small set of customers, and Paytm intends to expand that soon.

It’s also hiring around 4,000 people over the coming months as it pushes further into AI and grows its merchant network.

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