ITC bought the remaining 52.5% of Yoga Bar maker Sproutlife Foods for ~₹645 crore, making it a 100% subsidiary on 28 Sept.

The payment was made in cash. ITC bought 13,445 shares of Rs 10 each in a secondary purchase, which means it bought from existing shareholders and the company issued no new shares.

Its holding rose from about 47.5% to 100%. ITC told exchanges that the deal needed no approval from the government or any regulator.

Furthermore, it is not a related party agreement. ITC stated that its group firms have no stake in the shares and that it has neither a promoter nor a promoter group.

The company believes that the acquisition is consistent with its strategy to build a future-ready food portfolio.

When ITC first revealed the proposal in January 2023, it stated that it would gradually assume complete ownership over a period of three to four years. Initially, it paid Rs 175 crore for a 39.4% share.

That was eventually raised to 47.5% with an additional Rs 80 crore. Additionally, ITC was granted the authority to propose the majority of Sproutlife’s directors. Under the Yoga Bar brand, Sproutlife produces and markets food items.

The filing calls it a digital-first brand, so a high share of its sales comes from online channels, including its own website and e-commerce platforms. The company was set up in February 2015 and works only in India.

According to audited reports, its turnover was Rs 200 crore in 2024–2025 and Rs 108 crore in 2023–2024. In 2025–2026, it more than doubled to Rs 452 crore.

ITC is a Kolkata-based group that operates in FMCG, paperboards and packaging, agribusiness, and information technology.

Its food brands are Aashirvaad, Sunfeast, Bingo, and YiPPee. The petition provided no explanation for the purchase other than what ITC had stated previously.

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