Cupid Limited has signed an exclusive retail agreement with V2 Retail to sell its wellness and personal care products across more than 425 stores. 

The partnership will help Cupid expand its presence in India’s organised retail market and bring its consumer product range to a wider customer base. The agreement marks another step in Cupid’s strategy to strengthen its domestic consumer business through partnerships with established retail chains.

Through this arrangement, Cupid plans to make its wellness products available across V2 Retail’s store network. The portfolio includes personal care and hygiene products designed for everyday consumer needs.

The partnership will give Cupid access to V2 Retail’s existing customer base and physical store network. It could also improve product visibility and help the company reach consumers in markets where its direct retail presence is limited.

Cupid has been expanding beyond its traditional healthcare and institutional business by building a wider consumer focused portfolio. Its products cover categories such as personal care, hygiene and wellness.

The company has also been working to increase distribution through modern retail, general trade and online channels. Its strategic investment in Baazar Style Retail is another part of this expansion strategy.

The V2 Retail agreement could support Cupid’s efforts to increase sales and strengthen brand recognition in the domestic market. However, the actual impact will depend on product demand, store level sales and how quickly the company can build a consistent presence across the retail network.

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