LiveEmami Ltd has signed an agreement to invest in Brillare Science, a beauty care brand via compulsory convertible preference shares.
The company in a statement said, “The compulsory convertible preference shares (CCPS), on conversion will result in 26% stake in Brillare, basis the achievement of agreed future performance of the company.”
Brillare Science currently operates under 3 brands : Brillare Science, Elementi Puro and Root Deep and owns the premium hair and skin care portfolio which is used in professional salons.
Harsha V Agrawal, Emami Ltd Director stated, “The investment in Brillare is in line with the company’s strategy of exploring professional personal care segment through channels like hi-end salons.”
