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According to Yahoo’s latest report, India is the fastest growing mobile app market

According to Yahoo‘s latest report, the mobile app usage in India grew 131 percent, the Indian mobile app usage has outpaced the global app usage.

According to Christopher Klotzbach, Head of Product Marketing, Flurry from Yahoo, “The shift from e-commerce to m-commerce is accelerating, with Indians engaging with their mobile shopping apps almost round the clock”.

Yahoo’s Flurry team have analysed the data gleaned from over 700,000 apps and 1.8 billion devices from across the world, and from India 42,000 apps and 82 million devices that use Flurry.

Phablet is the fastest growing mobile device globally, the growth in India has outpaced the growth in US, 38 percent of user sessions in India are on phablets and in US 21 percent.

Christopher Klotzbach said, “Phablet users in Asia engage in apps 78 per cent more than the average smartphone users in Asia, which is driving the app growth in the region”.

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