Aditya Birla Group has introduced its e-commerce portal for apparel “abof.com”.
The new portal plans to be one stop fashion portal for apparel, footwear and accessories for men and women.
Kumar Mangalam Birla, Aditya Brila Group Chairman said, “The e-commerce sector is a sunrise sector from an investment point of view… We plan to stay focussed on seeding and growing specific businesses in areas where we have specific strengths which we can play on extensively. We see fashion e-commerce as one such space.”
“With abof.com, we aim to offer a wide but curated range of merchandise and a differentiated shopping experience that can compete with the best in the world. We see it emerging as the most admired player in online fashion in the next 3 years. We see the potential to build another billion-dollar business of the group in this space,” he said.