Shares of Aditya Birla Real Estate Ltd surged 6.5% to hit the day’s high of Rs 1,908 on 18th March after the company announced that its wholly-owned subsidiary, Birla Estates Private Limited, has launched a residential project, Birla Punya, in Pune, with an estimated revenue potential of Rs 2,700 crore.

Spanning 5.76 acres in Central Pune (Sangamwadi), the project offers 1.6 million sq. ft. of saleable area with 1,000 luxury flats across four towers.

Phase 1 includes two towers with 500 units, offering 1 BHK to 4 BHK residences inspired by Pune’s cultural heritage and architectural style.

The project is well-connected to key Pune hubs, metro stations, and the Mula-Mutha Riverfront, surrounded by greenery.

It features over 50 world-class amenities, including alfresco dining, retail spaces, a riverside promenade, and eco-friendly initiatives like solar power and rainwater harvesting.

Birla Estates is expanding in Pune, acquiring a 16.5-acre land parcel in Manjri and strengthening its presence in NCR and Bengaluru with projects like Birla Arika and Birla Evara.

At 12:44 PM, the shares of Aditya Birla Real Estate were trading 6.16% higher at Rs 1,868.20 on NSE.

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