Shares of Aditya Birla Real Estates Ltd were trading in the red and 2% lower on 9 December despite its subsidiary, Birla Estates Pvt Ltd, reporting record sales of over Rs 1,800 crore for its luxury residential project, Birla Pravaah, in Gurugram.

The project, located in Sector 71, comprises 492 units and was sold out within 24 hours of opening, ABREL stated, “marking a significant milestone for the brand and further reaffirming its strong growth momentum in the NCR market.”

Birla Pravaah spans 5.075 acres and features “thoughtfully designed” residential buildings as well as wide open green spaces that account for about 70% of the development area.

The business stated that the excellent reaction from purchasers was motivated by over 30 amenities catering to wellness, social, kids, and sports, as well as the “standout, vibrant open spaces,” which provided “serene and meaningful daily experiences.”

Calling Birla Pravaah a “one-of-its-kind development,” KT Jithendran, MD & CEO at Birla Estates, said, “Every detail has been meticulously crafted to create homes that inspire and elevate the everyday lives of modern families. Our legacy continues to strengthen with every project we deliver.”

The response, which resulted in record sales statistics in a short amount of time, demonstrates the high demand for premium property in the NCR.”With this milestone, Birla Estates further deepens its presence in one of India’s fastest-growing real estate markets,” Jithendran added.

The project is located on Gurugram’s Southern Peripheral Road, which connects to NH48, Golf Course Extension, Sohna Road, and the Dwarka Expressway. Birla Pravaah’s strategic placement in a well-connected community contributes to its desirability.

According to the firm, the project has gained Gold pre-certification from the Indian Green Building Council (IGBC). It has five towers, with some floors giving only two units for more privacy. The complex features spacious 3 BHK and 3 BHK + utility houses that are built to maximise natural light and ventilation, resulting in bright, open living spaces.

Birla Pravaah follows the success of Birla Arika in Gurugram’s Sector 31, where Phase 1 sold approximately 300 apartments for ₹3,000 crore, making it one of NCR’s most successful luxury launches in recent years.

The back-to-back milestones strengthen Birla Estates’ momentum in the region, which is bolstered by an increasing Gurugram portfolio that includes Birla Navya (Sector 63A) and Birla Arika, cementing the company’s position as a prominent developer in the luxury housing market.

At 12:20 pm, the shares of Aditya Birla Real Estates were trading % lower at Rs 1627.30 on NSE.

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