The Reliance Retail’s Ajio offer discount with non-essential retail now allowed to operate in the key metros, shoppers can expect massive discounts on everything from iPhones to track pants because the mid-year sales have been advanced by a month. Amazon, Myntra, and Reliance Retail’s Ajio have already begun to roll out their offers from this week.

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Fashion and apparel e-tailer Myntra is organizing a mid-year sale between June 12 and 16 with 40-70 per cent discounts. Additional discounts and cashback offers with lenders have been chalked out to sweeten the deals further.