Amul is expanding its product line with a push into certified organic tea, sugar, and spices as the dairy giant ramps up efforts to portray itself as a full-fledged FMCG brand.

According to Amul’s Managing Director Jayen Mehta, the move is part of the company’s overall effort to diversify beyond its dairy industry.  The expansion follows a successful fiscal year, with revenue reaching Rs 66,000 crore in FY25.

According to Mehta, Amul has officially become India’s largest fast-moving consumer goods (FMCG) company, with a 10% larger turnover than its nearest multinational competitor. The company aims to generate Rs 1 lakh crore in revenue by the end of FY26.

Amul is also expanding its business in other categories. Ice cream sales are expected to soar by 35% to 40% this year, while production capacity for protein beverages will be raised fivefold starting 1 May.

Amul, which has already established itself in the United States, is trying to expand into new foreign markets in the Middle East, South Asia, and Africa, focusing on places with significant demand for Indian food items.

Despite facing inflationary pressure on input costs, Mehta stated that Amul is currently maintaining existing milk pricing without passing the burden on to customers.

Amul’s debut into organic staples marks a significant shift as it expands its non-dairy presence and competes more directly with established FMCG competitors in many areas.

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