Bollywood actor Anushka Sharma has joined Wholsum Foods as an investor, brand ambassador and advocate for the company’s flagship brand Slurrp Farm. Sharma will also play the role of an advocate and endorse future brands launched by the Gurugram-headquartered company.

Wholsum Foods was founded in 2016 with the launch of Slurrp Farm, a millet-based snacking and meal brand for young children.

Sharma, actively investing in a clutch of startups, said sustainable food choices go a long way in setting the tone for a healthy life.

“It’s a realization that hit home even harder after I became a mother – I want my daughter to develop a healthy relationship with food, and I have to start her on that journey early on. Two mothers started Wholsum Foods, so their mission to unjunk the plates of kids and families worldwide resonates with me strongly…Through the partnership, I hope to help nurture India’s rich heritage of millets and enable today’s generation to leave behind a healthier lifestyle and planet for those to come,” she said.

Meghana Narayan and Shauravi Malik, co-founders and co-CEOs of Wholsum Foods, said the partnership is an important milestone as they build Wholsum Foods into a house of brands.