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ApnaKlub Raises $10 Million in Series A Funding Round From Tiger Global

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FMCG wholesale platform ApnaKlub has raised $10 million in its series A funding from Tiger Global. In August 2021, a $4 million round they raised from Sequoia India’s Surge, Blume Ventures, Whiteboard Capital and Flourish Ventures.

ApnaKlub focuses on social sellers and kirana-store owners from tier-2 and tier-3 cities. With ApnaKlub, users can digitize their wholesale business as a rural wholesaler or expand their business as a shopkeeper. The funding will be used to deepen infrastructure in key states, expand the platform from 5000 to 20,000 partners and build out the credit product.

In 2020, ApnaKlub was incubated with Whiteboard Capital by Shruti and Manish, who came with a complementary background in product, strategy and FMCG distribution.

“ApnaKlub helps retailers and traders in Tier 2 and 3 cities of India to leverage their collective demand and geographic presence into a flourishing retail business, which provides greater consumer choice and delight by providing access to a wider range of products at comparable margins, as well as better credit and logistics terms than status quo,” said Shruti, co-founder & CEO, ApnaKlub.

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