Apple’s App Store ecosystem in India enabled Rs 44,447 crore in developer billings and sales in 2024, according to a study by IIM Ahmedabad’s Professor Viswanath Pingali.

More than 94% of the commerce went directly to developers and businesses without commission fees to Apple, highlighting strong developer benefits.

Global earnings for India-based developers have tripled in the past five years, with nearly 80% of their 2024 earnings coming from international markets.

Indian developers earned Rs 38,906 crore from physical goods and services, Rs 3,014 crore from in-app advertising, and Rs 2,527 crore from digital goods and services, with app categories like gaming, health and fitness, lifestyle, and utilities showing strong growth.

Apps from India were downloaded over 755 million times globally, featuring among the top 100 most downloaded apps in 70 countries, boosted by initiatives like the App Store Small Business Program.

Apple also emphasised its developer support initiatives and security efforts, noting it blocked over $7 billion in fraudulent transactions from 2020 to 2023, including $1.8 billion in 2023 alone.

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