MARKETS

Ashiana Housing to Invest Rs 425 Crore in Senior Living; Plans Mumbai & Bengaluru Entry, Shares Trading Flat

Ashiana Housing
Ashiana currently operates nine senior living projects.

Shares of Ashiana Housing Ltd are trading flat after hitting a day’s high of Rs 328.80 on 6th August. The company announced a capital outlay of Rs 425 crore for FY2025–26. This aims to expand its senior living housing segment. The plans include entering major metros including Mumbai, Bengaluru, and the Delhi-NCR region.

The investment will cover land acquisition, construction, and other project costs. It will focus on new city entries and scaling up ongoing projects. This allocation is nearly double the Rs 213 crore spent last year. Previously, the company booked Rs 382 crore in sales of senior living properties. For FY2025–26, it targets Rs 450 crore in bookings and the launch of five new phases. This will add 5.71 lakh sq. ft. of saleable space.

Ashiana currently operates nine senior living projects. These include three in Bhiwadi (NCR), three in Chennai, and one each in Jaipur, Pune, and Lavasa. Its planned entry into Mumbai and Bengaluru aims to tap the growing urban demand for senior housing.

India’s senior population is projected to rise from 156.7 million in 2024 to over 346 million by 2050. This growth will drive demand for organised senior living. The sector, valued at USD 2–3 billion, is expected to reach USD 7.7 billion by 2030.

Joint MD Ankur Gupta said senior living is a long-term priority for Ashiana. It integrates housing with services and community engagement. Although challenges such as slow sales conversion and confusion with nursing homes persist, the company mitigates these. They use clear communication, in-house management, and service continuity.

Supportive policies such as higher Floor Space Index (FSI) and development allowances in states like Maharashtra and Haryana are further aiding growth. Due to rising demand, regulatory support, and a strong investment pipeline, Ashiana is positioning itself as a key player in India’s expanding senior living market.

At 10:43 AM, the shares of Ashiana Housing were trading 0.65% lower at Rs 314.85 on NSE.

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