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BARC combines with French media research firm Mediametrie

Picture Source: Internet

Television rating agency Broadcast Audience Research Council joins hands with French media research firm Mediametrie for the purpose of integrating Indian TV audiences into the Eurodata TV Worldwide service.

BARC India said in a statement, “With this partnership, Eurodata TV will provide daily data (with a weekly reporting lag) to its customers about programming, content and programme audiences in India by target group — producers, distributors, broadcasters, rights managers, sponsors.”

It further added that during the month Eurodata TV Worldwide will integrate the television audiences of BARC India into its services.

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