has announced relief measures to support over 10,000 frontline personnel impacted by the covid-19 pandemic. The company will assist in forming a term insurance policy and hospitalisation insurance of Rs 2 lakh and Rs 1 lakh, respectively, for those affected by covid-19. The beneficiaries include sales personnel and merchandisers employed with its distributors across the country.

“The company is also contributing Rs 2 lakh each to the bereaved families of the personnel who were not insured earlier,” it said in a statement.

Several fast-moving consumer goods companies said that on-ground sales staff was affected severely during the second wave of the pandemic. In fact, in its April earnings call, the maker of Good Day, Tiger, NutriChoice biscuits said it was advising its sales staff against going to markets.

“In times like this, we are asking our salespeople not to go to the market. So again, we are going to see a downtrend as far as our distribution is concerned; there will be a lot more sales on the telephone and a lot more wholesale trade during this time…This wave seems to be a very, very vicious wave of covid,” Varun
Berry, managing director, Britannia Industries, said in a post-earnings call then.

Additionally, the company offers domiciliary covid treatment worth Rs 7,500 for patients who need support at home, apart from reimbursing vaccination costs.

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