ByteDance, the Chinese tech giant behind TikTok, is strengthening its global standing with a new employee share buyback that values the company at over $330 billion. The programme, expected this autumn, will offer staff $200.41 per share — a 5.5% increase from its last buyback six months ago.

The higher valuation follows a surge in revenue, with ByteDance reporting approximately $48 billion in the second quarter. This represents a 25% year-over-year increase. It cements its position as the world’s largest social media firm by sales, surpassing Meta in both Q1 and Q2. Unlike peers like SpaceX and OpenAI, which fund buybacks through external investors, ByteDance relies on its own balance sheet. This is a sign of strong margins and financial stability.

Beyond its social media dominance, ByteDance is also emerging as a major player in AI. The company is investing heavily in Nvidia chips, infrastructure, and model development. Still, its rapid growth is overshadowed by regulatory risks in the US. Washington has ordered TikTok to divest its US assets by 17th September, 2025, or face a nationwide ban.

TikTok’s US unit, despite its popularity with 170 million users, remains loss-making. A joint venture involving American investors like KKR, General Atlantic, and Andreessen Horowitz is expected to take over. ByteDance will retain a minority stake.

While Meta’s $1.9 trillion market cap dwarfs ByteDance’s valuation, the buyback signals confidence in the company’s future. This comes even as its most popular app faces political uncertainty in one of its biggest markets.

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