Coca-Cola India, by the end of this year, aims to introduce forzen desserts or whipped frozen fruit snacks.

T Krishnakumar, President (India and South Asia), Coca – Cola has said that they are to pilot a range of products made from locally sourced fruits by the fourth quarter of this year.

Perfect Fruit, Coca-Cola’s Australian brand has been the first to dabble with whipped frozen fruit desserts. In Canada, the Minute Maid brand sells smoothies under its name.

Read EquityPandit’s Technical Analysis of Indian Stock Market