DeHaat Honest Farms, the pesticide-free consumer food brand launched by agritech firm DeHaat, has raised Rs 35 crore in a pre-Series A funding round led by OTP Ventures.

Sadev Capital and Maiuni Ventures also participated in the round. The company plans to use the fresh capital to expand into new markets, build awareness around pesticide-free food and develop new products.

Alongside the fundraise, DeHaat co-founder Adarsh J Srivastava has been appointed CEO of Honest Farms. He will lead the brand as it enters its next phase of expansion and works to build a larger consumer business.

Honest Farms follows a farm-to-consumer model and sources products through DeHaat’s agricultural network of more than 13 million farmers. The company focuses on traceability and quality control, with each pack undergoing more than 230 quality checks and carrying a pesticide-free certificate, according to the company.

The brand currently offers more than 100 products across staples, superfoods and everyday food categories. Its products are available in more than 3,000 retail stores across over 120 cities, along with quick-commerce, e-commerce and modern trade platforms.

With the latest funding, Honest Farms plans to significantly increase its distribution network. Over the next 12 to 18 months, the company is targeting a retail presence of more than 10,000 stores and aims to reach an annual recurring revenue of Rs 200 crore.

The fundraise comes as consumers increasingly pay attention to food safety, pesticide residues, traceability and clean-label products. Honest Farms is positioning itself around these trends by combining direct farmer sourcing with quality checks and certification.

For DeHaat, the consumer brand also provides an opportunity to build a separate business around its large farmer network. The latest investment will help Honest Farms expand its geographical reach, strengthen its product portfolio and increase consumer awareness of pesticide-free food.

The company’s ability to scale distribution while maintaining consistent quality and supply will be important as it moves towards its Rs 200 crore ARR target. The funding marks another step in DeHaat’s broader strategy of connecting its agricultural ecosystem with India’s growing consumer food market.

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