Shares of real estate major DLF hit a 52-week high of Rs 773.45 on 8 January after the company’s luxury housing project sold out completely in 72 hours.

In its regulatory filing, the company said that its latest high-end luxury residential development, DLF Privana South in Gurugram, was sold out completely within 72 hours in its pre-launch phase.

This project spreads across 25 acres in sectors 76 and 77 in Gurugram, abutting Southern Peripheral Road.

The company added, “This exclusive enclave will comprise 1,113 meticulously designed luxury residences across seven towers, presenting 4 BHK apartments and penthouses. The project offers a majestic view of the Aravalli range and in the vicinity of the upcoming Safari Park spread over 10,000 acres. This luxury residential offering by DLF was sold out within 72 hours, in its pre-launch phase.”

Aakash Ohri, Joint Managing Director and Chief Business Officer of DLF Home Developers Ltd. said that this swift pre-launch sell-out highlights the company’s growing demand for high-rise luxury development.

Ohri added, “To discourage bulk bookings, each buyer was allotted only one unit and a booking amount of Rs 50 lakh, as opposed to the industry standard of Rs 10 lakh. About 25% of this sales came from Non-Resident Indians (NRIs).”

The company’s project, DLF Privana South, marks its entry into the South Peripheral Road region, which is emerging as the city’s new focal point.

The company has developed more than 158 real estate projects, has a total developed area exceeding 340 million square feet, and has 215 million square feet of development potential across residential and commercial segments.

At 3:30 pm, the shares of DLF closed 0.97% higher at Rs 760.25 on NSE.