Flipkart to Focus on Subscription Programme, Says CEO

Flipkart will expand its subscription programme Flipkart Plus, strengthen its value proposition in the grocery segment and invest in technology and infrastructure in 2021, Chief Executive Officer Kalyan Krishnamurthy said on Thursday.
The major challenges that the online marketplace faced due to the coronavirus lockdown last year also gave it a chance to “re-architect” its financials and become more financially prudent, Krishnamurthy said during parent company Walmart’s Q4 investor presentation.
“We got closer to our seller-partners, closer to our consumers, a more trusted employee brand, and finally, more financially prudent,” Krishnamurthy said in a chat with Judith McKenna, president of Walmart International, who asked him about Flipkart’s plans.
McKenna said Walmart’s India businesses of Flipkart and PhonePe performed exceptionally well last year, despite challenges posed by the Covid-19 pandemic, and that the fundamentals based on which the US retail giant invested in the company two-and-a-half years ago remain unchanged.
Walmart’s international sales, of which Flipkart and PhonePe are a part, climbed 5.5% to $34.9 billion in the quarter ended January 29, 2021, on account of strong top-line growth led by Flipkart, along with its operations in Mexico and Canada, the company said in a statement.
“In India, our momentum and potential for growth make this a unique opportunity. E-commerce penetration is still low, but growing rapidly and well-positioned to grow as an emerging middle class spends more money through their mobile phones, like the US and Mexico. This is a market where we’ll step on the gas to ensure we have the appropriate level of investment in areas like supply chain,” said Doug McMillon, president of Walmart.

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