General Motors (GM) wants to turbocharge its non-vehicle revenue by introducing dozens of new fee-based digital features by the year 2026. “We have 50 value-added products and services that we will be launching in the next 36 to 48 months,” Steve Carlisle, President of GM North America, said.

Carlysle said GM’s OnStar unit generates about $32 a month per customer, and its improved Super Cruise driver-assist feature will support that. The new digital products will be backed by GM’s Ultifi software and connectivity platform. Ultifi will also allow over-the-air software updates and help drivers and passengers with tasks like online shopping.

Carlysle said that the digital features are designed to take advantage of larger displays that GM is installing on the GMC Hummer EV, Chevrolet Silverado EV, Cadillac Lyriq and other future electric vehicles. “The bigger screens on our EVs will allow us to bring more of the data-oriented software products to the customers,” he added.