Glance, owned by Softbank-backed InMobi, announced that it had acquired Indian gaming company Gambit Sports. This is expected to accelerate Glance’s ambition of building the biggest platform for NFT-based live gaming experiences for Gen-Z across markets. The financial details of the deals were not disclosed.

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The acquisition brings together Glance’s scale and locks screen centric innovation with Gambit’s expertise and understanding of the gaming ecosystem. Glance already has a presence in the gaming segment through Glance Games – Glance’s lock screen gaming platform – over 45 million monthly active users across Asia. Close to 70 per cent of its users are in the age group of 18 to 34, while over 40 per cent of its gamers are female.

 
“Gaming is the most exciting content category across the world today, and Gen-Z spends more time on gaming than on any other activity online,” said Piyush Shah, co-founder of InMobi Group and president and COO Glance. “Giving users live, connected, interactive gaming experiences on the lock screen is key to Glance’s vision of building the world’s largest live internet platform. We also aim to launch creator-led NFTs for live gaming , which will generate unique ‘play-to-earn’ and ‘play-to-own’ possibilities for the entire gaming ecosystem,” he added.